Evan Tanner is changing the way fighter sponsorships work with Team Tanner
- November
- 28
A few weeks ago, former UFC middleweight champion Evan Tanner posted a bulletin on myspace. He said he was rebuilding his career in the UFC and at the same time wants to change the way fighter sponsorship works. If you have ever watched a UFC fight, you see logos plastered all over the octagon , on the fighters shirts, shorts, hats, gi’s, and anywhere else they can fit a logo. It costs a lot of money these days to sponsor a fighter and the larger corporate companies have monopolized all advertising possibilities.
Evan wants to change this. He wants to give the casual mma fan who owns a small business a chance to get his name out there . Here is an letter I received from his people, written by Evan:
First, I’d like to thank everyone that has shown interest in being a part of the team. As I said in the announcement of Team Tanner, I’m very glad the sport is finally getting the recognition it deserves, but I feel it’s being corrupted by it’s new found fame. I feel the sport is being overly commercialized. I just signed a four fight contract after taking some time off. I’ll be fighting again early in 2008, and I don’t like the idea of stepping back into that game, begging companies for sponsorship, negotiating the size and placement of logos on my shirt and shorts, the plugs during interviews, and finally selling out to the highest bidder regardless of whether or not I use their product. That is the standard game most MMA athletes are obligated to play. It doesn’t seem to bother most of the guys, and that’s fine, but playing that game doesn’t suit me. I want to try something different. I want to do something that will bring back some of the original purity of MMA competition, the athlete and the fans. It’s because of the fans that this sport exists at the level it does today, I thought why not be sponsored by the fans? One would go from merely being a spectator in the audience to being a member of a team, and directly responsible for putting a fighter in the ring. What I’ve decided to do is turn my back on the large corporate sponsors and pay tribute to those who have been behind me from the beginning, to those who make it all possible, the fans. Team Tanner is my way of paying tribute to my fans that have supported me throughout the years, and to all MMA fans in general.
I have a deep and sincere appreciation for those who support me, and the sport of MMA. I have become friends with many. When I came up with the Team Tanner idea (still feel the name is silly, but what else am I going to use?), I didn’t at all envision it as a way to cash in on the fans, far from it. In reality by choosing this idealistic path, I’ll possibly be forfeiting hundreds and hundreds of thousands of dollars in the lifetime of my career. That is not what is important though. What is importing is being able to walk with pride knowing I am part of something real, part of something with true meaning, and at the same time giving the fans that chance too.
This is what I envision for Team Tanner. A team shirt for all members, custom designed for each fight. When I step in the Octagon, those who wish to show support can wear the shirt. I will walk to the Octagon in front of millions, wearing the exact same shirt paying my respect to the team members, the ones that made it happen.

Team Tanner T-shirt design for the fight early in 2008. This is the team member shirt. It says “Official Team Tanner Sponsor” on the lower right with my autograph. I will be wearing the same shirt into the ring, but mine will say “Sponsored by Team Tanner” on the reverse.
A Team Tanner website that will be exclusive to team members. The website will include a training journal, updates on upcoming fights, a weekly technique video, and a weekly behind the scenes video, training footage, etc, exclusive photo galleries, and a members only forum where team members can get together and exchange ideas. For now this is all set up on MySpace on under Team Tanner.
As I said, I don’t want to cash in on the fans, but money is necessary to cover training expenses. It’s extremely important to me that everyone who becomes involved is completely satisfied with their investment in the team. It is important that this is something that everyone can be proud to be a part of. The following is a list of the different sponsorship options available.
$50 contribution per fight
1. Access to exclusive Team Tanner myspace and any future online sites.
2. An autographed photo card personalized thanking you for joining Team Tanner.
$100 contribution per fight
1. Access to exclusive Team Tanner myspace and any future online sites.*
2. Celebration recognition (birthday, Christmas cards, etc.) from Evan.
3. Unique Team Tanner t-shirt designed for each fight.
4. An autographed photo card personalized thanking you for joining Team Tanner
$250 contribution per fight
1. Access to exclusive Team Tanner myspace and any future online sites.
2. Celebration recognition (birthday, Christmas cards, etc.) from Evan.
3. Unique Team Tanner t-shirt designed for each fight.
4. An autographed photo card personalized thanking you for joining Team Tanner
5. Team Tanner beanie
6. Personalized UFC poster
$500 contribution per fight
1. Access to exclusive Team Tanner myspace and any future online sites.
2. Celebration recognition (birthday, Christmas cards, etc.) from Evan.
3. Unique Team Tanner t-shirt designed for each fight.
4. An autographed photo card personalized thanking you for joining Team Tanner.
5. Team Tanner beanie.
6. 2 personalized UFC posters (great gift to give to friend who loves the UFC).
7. Team Tanner sweatshirt
$1000 contribution per fight
1. Access to exclusive Team Tanner myspace and any future online sites.
2. Celebration recognition (birthday, Christmas cards, etc.) from Evan.
3. Unique Team Tanner t-shirt designed for each fight.
4. An autographed photo card personalized thanking you for joining Team Tanner.
5. Team Tanner beanie.
6. 2 personalized UFC posters (great gift to give to friend who loves the UFC).
7. Team Tanner sweatshirt
8. Team Tanner fight shorts
9. Autographed DVD of Evan’s UFC fight
$2500 contribution per fight
All of the above, plus 3 days training with Evan in Las Vegas , room, board, and transportation provided. Live the life of a fighter mini camp. This is available for only two members at a time. Each participant will have a private room in a nice apt just blocks from the gym. They will receive free gym access, free personal training from Evan, free diet and training advice. Training will be based out of HardKnocks Muay There will be trips to other gyms in the area Xyience, Xtreme Couture, and others, where it’s possible to run into fighters like Randy Couture, Forrest Griffen, Frank Shamrock,etc. You never know who’s going to be in Vegas doing some training.
$4000 contribution per fight
All of the above and 2 tickets to the UFC event as special guests of Evan’s.
Top level
This level is reserved for those who want the full experience. It is available to only one person per fight. It can be combined with any of the other options available.
The member at this level will receive a cornerman pass and will accompany Evan and his trainers behind the scenes at the full event. This will include behind the scenes access to interviews, photo shoots, etc. This will also include behind the scenes access to the weigh-ins. On the night of the event, this member will accompany Evan and his trainers to the dressing room, be able to watch the warm up for the fight, and then walk out with Evan to the Octagon in front of tens of thousands in the venue and millions on TV.
This is a unique opportunity to get a first hand look at what goes on behind the scenes at a major UFC event, and a great opportunity to meet many of the top UFC fighters. Please contact Kyria at teamtanner@gmail.com to discuss availability.
Believe in the power of one,
Evan
























